Anua’s PDRN Pop-Up Opens in Seongsu Today — What to Know Before You Go

Dates Sept. 19–29, 2026
Where Trendpot by Olive Young N Seongsu, Seongdong-gu, Seoul
Admission Walk-in pop-up; no paid admission has been announced

Anua opens a new PDRN-focused pop-up in Seongsu today, turning one of Seoul’s best-known K-beauty shopping stops into an immersive brand space. Suzy, the brand’s ambassador, visited the venue on Sept. 18 ahead of the public opening.

What is inside

The experience includes PDRN product testing, a bathtub photo set, photo booth and game zone. Visitors can receive serum and cream samples, with additional gifts tied to games, social posts and purchases while supplies last.

Why it matters for visitors to Seoul

Olive Young N Seongsu is already a useful stop for travelers trying to understand what is trending in Korean beauty. This temporary Anua installation adds a time-sensitive reason to visit: Anua’s previous PDRN pop-up at the same location reportedly passed 500 waitlist registrations shortly after opening.

Getting there and timing

The venue is in Seongsu, east Seoul’s major retail and pop-up district. Use Seongsu Station as the neighborhood transit reference and check the exact walking route before departure. For opening weekend, arriving earlier in the day is the safer choice because entry procedures and waiting times can change with crowd levels.

Traveler note. Gifts and event items are limited, and availability can change during the day. Check Anua and Olive Young N Seongsu’s official channels immediately before visiting.

Sources: Asia Economy, Beauty Travel News and reporting based on Anua’s Sept. 18 announcement. Checked Sept. 19, 2026.